Recently I read an article from the Pittsburgh Post-Gazette that reports what President of Euro RSCG Worldwide PR, Marian Salzman said at a conference where she revealed her predictions concerning pop culture, business, and politics for the coming decade. One of her main concerns for the new year include a “universal-brain health movement” that will expose the problems of cell phones and radiation, the dangers of not wearing helmets during sports, and post-traumatic stress disorders affecting military personnel. She discusses that for the new decade each of us are considered “media property” because of the lack of privacy with cell phones and other electronic communication devices. This article is really interesting considering some of these trends could affect us for the year to come and possibly change the way we look at technology!
Marian Salzman’s top 10 trends for 2010
1. Lines that zig but don’t zag: People want more knowledge about each other’s political and religious affiliations, leading to hyper-polarization among groups.
2. Beware the MobMedia: Bullies can be virtual and can wield lots of power as they attack targets ranging from celebrities to political figures to local teachers and corporate brands.
3. Children’s place: Children are increasingly exploited as prime-time props. For example, The Balloon Boy, the Obama daughters and Jon and Kate’s brood.
4. Obamaclock: Measuring time by what the president has accomplished — or not — during his first term in office.
5. Heading off angst: A “brain-health” movement that includes scrutiny about radiation from cell phones, helmet safety, traumatic brain injuries and post-traumatic stress disorder.
6. No piggy in the bank: Coming up with creative ways to raise money for nonprofits, for start-ups and for putting the kids through college.
7. In-your-face honesty: A trend among celebrities to speak out about their misdeeds so the media puts it behind them. David Letterman did it right; Tiger Woods didn’t.
8. Go community! A focus on “hyper-localization” including spending more time in your neighborhood and learning community news and issues. Social media tools will fuel this.
9. The shadow of the bomb, again: Increased anxiety about events in places including Pakistan, North Korea and Iran. Potential terrorist attacks such as the Christmas Day incident on Northwest Airlines only heighten the concerns.
10. Hands-on aspirations for in-sourcing: Fix your own plumbing, tile your own floor or mend something because it’s comforting to do something with your hands. Even doing laundry feels good.
Read the entire article here: http://cli.gs/XyyARr
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